Google Reviews Management

The Importance Of Having A Google Reviews Strategy

google reviews managementWe have all heard the old adage "If you can't say something nice, don't say anything at all".  Many small businesses will tell you that their experience with Google Reviews suggests few people actually follow that piece of wisdom.

Business owners are often afraid of Google Reviews because of the risk of getting a bad review.  Let me put your mind at rest. 

If you are in business for any period of time you will get a bad review. 

And unfortunately if you depend on unsolicited reviews you will get a disproportionate number of bad reviews.  Our experience is that if you don't ask for reviews, the people most likely to provide one are the people with a real or imagined issue with your business.  The (hopefully) vast majority of customers who are very happy with your service tend not to tell others unless asked.

Ask For Google Reviews

The bottom line is this.  If you don't have a strategy in place and being acted on, for getting positive reviews you are not going to have a positive review profile.  This will impact the ranking of your GMB listing and your website as well as make it harder to convert online leads into business.

Every business is different of course and your strategy must match your business model.  The one constant though is this.  The sooner after a business transaction you ask for a review, the more likely it is you will get a 5 star one.  How you ask may be face to face, via a post transaction sms or email or even a personal phone call but it must happen as soon as possible after the business transaction.

We have found the most productive structure of a review request is "If we didn't do well phone us, if we did do well, give us a review".  Worded properly this can curtail most negative feedback and increase the number of positive reviews.  It is also important to answer reviews.  Google is very open about the speed and frequency of responses being a ranking factor for GMB listings. 

Our GMB Management service includes review strategy and management.  We answer all reviews for you and encourage positive reviews.  Click Below For Information


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